Public Relations Managers
Advising senior leaders and researching, planning, resourcing, executing, and evaluating public affairs operations transfers directly to managing organizational communications.
How to prepare: Build a portfolio case study using releasable material that shows a communication objective, resource plan, execution decisions, and outcome evaluation.
What the civilian work involves
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
Civilian tools and software (examples)
- Microsoft Excel
- Microsoft PowerPoint