Air Force AFSC · Support
35PX Public Affairs Officer
Overview
Public Affairs Officers educate the public about Air Force goals while safeguarding information that could jeopardize national security. They build working relationships with media representatives and serve as liaisons to civilian organizations and other groups.
Minimum clearance: Secret
Core Skills
- public affairs strategy
- crisis communication
- media relations
- stakeholder management
- information security awareness
- speechwriting and briefing
- social media management
- content development
- cross-cultural communication
- training and public speaking
Civilian Software & Tools
- Microsoft Excel
- Microsoft Office software
- Microsoft PowerPoint
- Salesforce software
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
Civilian Career Paths
- Public Affairs
- Project Management
- Training and Education
- Administration
Training & Development
Getting Started
- Digital Marketing Certification
- Accredited in Public Relations (APR)
Career Growth
- Certified Public Relations Counselor (CPRC)
- Certified Professional in Talent Development (CPTD)
- Project Management Professional (PMP)
What the Work Involves
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Related Occupations
- Advertising and Promotions Managers
- Market Research Analysts and Marketing Specialists
- Management Analysts
- Writers and Authors
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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