Description
Sharing the Air Force and Space Force story with a global audience requires captivating and informative communication. It’s the job of Public Affairs to shape the Air Force’s public image by building relationships with the community and managing relationships with a variety of media organizations. These Airmen develop scripts and graphics, serve as on-camera announcers, and document both ground and aerial missions to ensure information is captured for current and future generations to see.
Core Skills
- content strategy and messaging
- technical and non-technical writing
- digital media production
- graphic design fundamentals
- social media management
- basic web content management
- stakeholder communication
- crisis communication support
- interviewing and information gathering
- storyboarding and scripting
- photo and video documentation
- editing and post-production
- project coordination
- briefing and presentation skills
Common Certifications
- Accredited in Public Relations (APR)
- Certified Digital Marketing Professional (CDMP)
- Google Analytics Certification
- Hootsuite Social Marketing Certification
- Certified Associate in Project Management (CAPM)
Civilian Career Paths
- PUBLIC AFFAIRS
- ADMINISTRATION
- PROJECT MANAGEMENT
- TRAINING AND EDUCATION
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Data sourced from official Air Force publications and public military occupational references. Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.