Air Force AFSC · Support
3N0X6 Public Affairs
Overview
Public Affairs specialists shape the public image of the Air Force by building community relationships and managing relationships with media organizations. They develop scripts and graphics, serve as on-camera announcers, and document ground and aerial missions.
Minimum clearance: Secret
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Skill levels: 3N016 helper · 3N036 apprentice · 3N056 journeyman · 3N076 craftsman
Core Skills
- content strategy and messaging
- technical and non-technical writing
- graphic design fundamentals
- social media management
- stakeholder communication
- crisis communication support
- interviewing and information gathering
- storyboarding and scripting
- photo and video documentation
- editing and post-production
Civilian Software & Tools
- Adobe Creative Cloud software
- Adobe InDesign
- Adobe Photoshop
- Canva
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
Civilian Career Paths
- Public Affairs
- Administration
- Project Management
- Training and Education
Training & Development
Getting Started
- Accreditation in Public Relations + Military Communication (APR+M)
- Adobe Certified Expert - Adobe Experience Manager Forms Developer
- Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
- Adobe Certified Professional in Graphic Design & Illustration Using Adobe Illustrator
- Adobe Certified Professional in Multiplatform Animation Using Adobe Animate
Career Growth
- Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign
- Adobe Certified Professional in Visual Design Using Adobe Photoshop
- Adobe Certified Professional in Visual Effects & Motion Graphics Using Adobe After Effects
- Adobe Certified Professional in Web Authoring Using Adobe Dreamweaver
- Certified Associate in Project Management (CAPM)
What the Work Involves
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Related Occupations
- Public Relations Managers
- Advertising and Promotions Managers
- Market Research Analysts and Marketing Specialists
- Writers and Authors
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Formerly Known As (Legacy)
Retired codes that converted into 3N0X6. Each legacy page documents the cited history.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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