Army MOS · Support
37X Psychological Operations, Designated
Overview
A designated Psychological Operations officer enters Functional Area 37 without yet meeting its formal qualifications. After completing formal training, the officer receives the 37A designation, while the designated classification is not used to code authorized positions.
Core Skills
- information operations planning
- target audience analysis
- campaign design and assessment
- open-source research and analysis
- cross-functional staff coordination
- requirements definition and documentation
- risk and impact assessment
- briefing and presentation to senior leaders
- project management
- interagency and coalition coordination
Civilian Software & Tools
- Microsoft Office software
- Microsoft PowerPoint
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Google Analytics
- Adobe Photoshop
Civilian Career Paths
- Intelligence Analysis
- Open Source Intelligence
- Public Affairs
- Project Management
Training & Development
Getting Started
- Certification of Capability in Business Analysis (CCBA)
- Certified Analytics Professional: Expert (CAP-X) · Funded
- Certified Business Analysis Professional (CBAP)
- Certified Department of Defense All-Source Analyst I (CDASA-I)
- Certified Professional Services Marketer (CPSM)
Career Growth
- Communication Management Professional (CMP)
- Digital Ad Operations (DAOC)
- Digital Media Buying and Planning (DBPC)
- IAB Digital Media Sales Certification · Funded
- Intelligence Fundamentals Professional Certification (IFPC)
What the Work Involves
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Related Occupations
- Management Analysts
- Advertising Sales Agents
- Writers and Authors
- Business Intelligence Analysts
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Equivalent Roles in Other Branches
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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