Army MOS · Support
46A Public Affairs, General
Overview
A public affairs officer commands public affairs units or advises commanders on public affairs matters. The officer develops, coordinates, and supervises public affairs activities within the command.
Core Skills
- public affairs strategy
- media relations
- crisis communication
- content development and editing
- social media management
- stakeholder communication
- leadership and team management
- briefing and public speaking
- campaign planning and execution
- policy and message alignment
Civilian Software & Tools
- Microsoft Excel
- Microsoft Office software
- Microsoft PowerPoint
- Salesforce software
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
Civilian Career Paths
- Public Affairs
- Project Management
- Administration
- Training and Education
Training & Development
Getting Started
- Communication Management Professional (CMP)
- Accreditation in Public Relations (APR)
- Certified Digital Marketing Professional (CDMP)
Career Growth
- Strategic Communication Management Professional (SCMP)
- Certified Public Relations Counselor (CPRC)
- Certified Broadcast Meteorologist (CBM)
What the Work Involves
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
Related Occupations
- Public Relations Specialists
- Advertising and Promotions Managers
- Market Research Analysts and Marketing Specialists
- Management Analysts
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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