Description
Commands Public Affairs (PA) units or advises the commander on all PA matters. Develops, coordinates, and supervises these activities within the command.
Core Skills
- public affairs strategy
- media relations
- crisis communication
- content development and editing
- social media management
- stakeholder communication
- leadership and team management
- briefing and public speaking
- brand and reputation management
- writing and storytelling
- campaign planning and execution
- metrics and analytics interpretation
- policy and message alignment
- cross-functional coordination
- training and mentoring communicators
Common Certifications
- Accredited in Public Relations (APR)
- Certified Public Relations Counselor (CPRC)
- Digital Marketing Professional Certification (AMA PCM or HubSpot)
- Project Management Professional (PMP)
Civilian Career Paths
- PUBLIC AFFAIRS
- PROJECT MANAGEMENT
- ADMINISTRATION
- TRAINING AND EDUCATION
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Data sourced from official Army publications and public military occupational references. Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.