Army MOS · Support
46S Public Affairs Mass Communication Specialist
Overview
A Public Affairs Mass Communication Specialist plans, coordinates, executes, and supervises Army public affairs operations that inform internal and external audiences, media, and other key publics. The specialist collects, processes, and delivers print and broadcast multimedia products and releases official Army information through news releases, media engagements, press conferences, social media, and internet platforms.
Minimum clearance: Secret
Core Skills
- content creation and editing
- digital media production
- social media management
- strategic communications planning
- crisis communication
- public speaking and briefing
- stakeholder engagement
- research and fact-checking
- project and campaign management
- photo and video journalism
Civilian Software & Tools
- Adobe Creative Cloud software
- Adobe InDesign
- Adobe Photoshop
- Canva
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
Civilian Career Paths
- Public Affairs
- Training and Education
- Administration
- Project Management
Training & Development
Getting Started
- Adobe Certified Professional in Visual Design Using Adobe Photoshop
- Adobe Certified Professional in Multiplatform Animation Using Adobe Animate
- Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign · Funded · Promotion points
- Adobe Certified Professional in Visual Effects & Motion Graphics Using Adobe After Effects · Funded · Promotion points
- Communication Management Professional (CMP)
Career Growth
- Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
- Digital Ad Operations (DAOC)
- Digital Media Buying and Planning (DBPC)
- IAB Digital Media Sales Certification · Funded · Promotion points
- General Communications Technician: Level 1 (GCT1) · Funded · Promotion points
What the Work Involves
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Related Occupations
- Public Relations Managers
- Advertising and Promotions Managers
- Market Research Analysts and Marketing Specialists
- Writers and Authors
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Formerly Known As (Legacy)
Retired codes that converted into 46S. Each legacy page documents the cited history.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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