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Army MOS · Support

58A Marketing Officer

Current service use not established

This code is listed in the directory. Inclusion alone does not confirm current service use.

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Overview

An Army Marketing Officer manages project portfolios, addresses marketing challenges, and advises commanders on marketing strategy and implementation. They coordinate with the Army Enterprise Marketing Office and specialize in brand management and strategy, content creation, content delivery, or marketing analytics.

Core Skills

  • Alignment of immediate goals with long-term branding
  • Marketing project portfolio coordination across organizations
  • Marketing effectiveness and investment return analysis

Civilian Career Paths

Career associations are editorial assessments of the cited evidence, not an official crosswalk unless the evidence explicitly says so. O*NET supplies civilian occupation information, not proof of a military match. Related experience does not confer civilian qualifications. Tasks and tools below describe civilian work, not military training.

Marketing Managers

Advising commanders on marketing strategy, managing project portfolios, and balancing immediate objectives with long-term brand development transfer directly to civilian marketing coordination.

How to prepare: Build a campaign case study showing how you connected organizational objectives, brand strategy, implementation decisions, and measured results, then add a commercial pricing and cost analysis.

What the civilian work involves
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Civilian tools and software (examples)
  • Microsoft Excel
  • Microsoft PowerPoint
  • Salesforce software

Market Research Analysts and Marketing Specialists

Evaluating marketing effectiveness and returns on Army marketing investments provides a foundation for analyzing civilian marketing strategies and communicating findings.

How to prepare: Create a consumer-research sample using public data, with an audience analysis, charts, and a written recommendation that explains the data's limitations.

What the civilian work involves
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Civilian tools and software (examples)
  • Microsoft Excel
  • Google Analytics
  • Microsoft PowerPoint

Notes & Sources

  • 58A officers specialize according to education and experience; the analytics path is most relevant to officers with documented marketing-effectiveness work, rather than content creation or delivery alone.
Evidence for this guidance (3 documents)
  1. Army COOL MOC feed: 58A Marketing Officer

    [1] data/authority/army-codes.json entry 58A (OSD COOL feed, fetched 2026-07-25); DB rank officer, authority codeType officer

    Supports: Alignment of immediate goals with long-term branding, Marketing project portfolio coordination across organizations, Marketing effectiveness and investment return analysis, Marketing Managers (O*NET 11-2021.00), Market Research Analysts and Marketing Specialists (O*NET 13-1161.00)

  2. O*NET: Marketing Managers

    [2] O*NET 30.3 occupational data

    Supports: Marketing Managers (O*NET 11-2021.00)

  3. O*NET: Market Research Analysts and Marketing Specialists

    [3] O*NET 30.3 occupational data

    Supports: Market Research Analysts and Marketing Specialists (O*NET 13-1161.00)

Defense contractor jobs for 58A

Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.

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