Army MOS · Support
58A Marketing Officer
Overview
An Army Marketing Officer manages project portfolios, addresses marketing challenges, and advises commanders on marketing strategy and implementation. They coordinate with the Army Enterprise Marketing Office and specialize in brand management and strategy, content creation, content delivery, or marketing analytics.
Core Skills
- marketing strategy and campaign planning
- digital marketing and analytics
- brand management
- stakeholder engagement and advising
- project and portfolio management
- market research and audience segmentation
- content strategy and messaging
- presentation and briefing skills
- cross-functional collaboration
- budgeting and resource allocation
Civilian Software & Tools
- Microsoft Excel
- Microsoft Office software
- Microsoft PowerPoint
- Salesforce software
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
Civilian Career Paths
- Public Affairs
- Project Management
- Administration
Training & Development
Getting Started
- Strategic Communication Management Professional (SCMP)
- Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
- Adobe Certified Professional in Graphic Design & Illustration Using Adobe Illustrator · Funded
- Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign · Funded
- Adobe Certified Professional in Visual Design Using Adobe Photoshop
Career Growth
- Adobe Certified Professional in Visual Effects & Motion Graphics Using Adobe After Effects · Funded
- Certified Financial Marketing Professional (CFMP)
- Communication Management Professional (CMP)
- Digital Video Editor (DVE)
What the Work Involves
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
Related Occupations
- Public Relations Specialists
- Advertising and Promotions Managers
- Market Research Analysts and Marketing Specialists
- Management Analysts
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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