Coast Guard Officer Subspecialty · Support
CG-SEI13 External Affairs
An officer subspecialty earned alongside a primary designator, marking advanced education or experience in this field.
Overview
External Affairs subspecialty officers engage and communicate with external audiences in governmental affairs and public affairs roles. Depending on their level, they serve as governmental affairs officers, introductory or mid-grade full-time public affairs officers, or area and district external affairs officers.
Core Skills
- strategic communications
- media relations
- public affairs planning
- government relations
- executive communication
- stakeholder engagement
- crisis communication
- speech writing
- communication campaign management
Civilian Software & Tools
- Microsoft Office software
- Microsoft PowerPoint
- Microsoft Word
- Microsoft Excel
- Adobe Creative Cloud software
- Adobe Photoshop
- Adobe InDesign
- Microsoft SharePoint
Civilian Career Paths
- Public Affairs
- Project Management
- Administration
- Human Resources
Training & Development
Getting Started
- Communication Management Professional (CMP)
- Digital Video Editor (DVE)
- Adobe Certified Professional in Visual Effects & Motion Graphics Using Adobe After Effects · Funded
Career Growth
- Certified Information Privacy Professional/United States (CIPP/US)
- Strategic Communication Management Professional (SCMP)
- Project Management Professional (PMP) · Funded
What the Work Involves
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Post and update content on the company's Web site and social media outlets.
Related Occupations
- Market Research Analysts and Marketing Specialists
- Advertising Sales Agents
- Film and Video Editors
- Eligibility Interviewers, Government Programs
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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