Coast Guard Rating · Support
INF Public Information
Overview
A Public Information Chief Warrant Officer educates and informs the public about the Coast Guard and its missions through mass media, the internet, television, radio, features, and films. This officer characterizes risk communication situations, advises senior leaders on public communication plans, manages communication operations, and facilitates communication among internal and external organizations.
Core Skills
- strategic communications planning
- public affairs and media relations
- crisis communications
- digital content strategy
- writing and editing for web and print
- stakeholder engagement
- briefing and public speaking
- project and campaign management
- cross-functional coordination
- policy and guidance interpretation
Civilian Software & Tools
- Adobe Creative Cloud software
- Adobe InDesign
- Adobe Photoshop
- Canva
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
Civilian Career Paths
- Public Affairs
- Project Management
- Administration
- Training and Education
Training & Development
Getting Started
- Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
- Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign · Funded
- Adobe Certified Professional in Visual Design Using Adobe Photoshop
- Certified Associate in Project Management (CAPM) · Funded
- Certified Technology Specialist (CTS)
Career Growth
- Certified Technology Specialist: Installation (CTS-I) · Funded
- Certified Technology Specialist: Design (CTS-D) · Funded
- Communication Management Professional (CMP)
- Digital Ad Operations (DAOC)
- Digital Media Buying and Planning (DBPC)
What the Work Involves
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Related Occupations
- Public Relations Managers
- Advertising and Promotions Managers
- Market Research Analysts and Marketing Specialists
- Writers and Authors
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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