Public Relations Managers
Leading public affairs missions, advising commanders on reputational risks, conducting crisis communication, and directing written and visual products transfer directly to public relations management.
How to prepare: Build a portfolio using publicly released work that shows a communication plan, a crisis communication approach, and your role in supervising content development and review.
What the civilian work involves
- Assign, supervise, and review the activities of public relations staff.
- Design and edit promotional publications, such as brochures.
- Develop, implement, or maintain crisis communication plans.
Civilian tools and software (examples)
- Microsoft PowerPoint
- Adobe Acrobat
- Adobe Creative Cloud software