Public Relations Specialists
Advising leaders on communication, coordinating communication plans, and engaging audiences through news and social media transfer directly to public relations work.
How to prepare: Build a portfolio using publicly releasable work that pairs a communication plan with written and visual products tailored to its intended audiences.
What the civilian work involves
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
Civilian tools and software (examples)
- Adobe Creative Cloud software
- Canva
- Microsoft PowerPoint