Description
Directs or participates in program to disseminate information of interest to general public and service personnel. Prepares and/or edits informational material. Arranges publicity for personnel, events and activities and promotes favorable relations with press and general public. Reviews material for conformance to security regulations. Maintains liaison with commercial publishers and broadcasters, and with civic, educational and youth organizations.
Core Skills
- public affairs and media relations
- strategic communications planning
- content creation and editing (print, web, social)
- crisis communication and incident messaging
- stakeholder engagement and outreach
- policy and security review of public information
- speechwriting and briefing preparation
- campaign and brand management
- metrics and analytics for communication effectiveness
- cross-functional coordination with leadership and staff
- project and program management
- writing for diverse audiences
- on-camera and on-record spokesperson skills
Common Certifications
- Accredited in Public Relations (APR)
- Certified Digital Marketing Professional (CDMP)
- Certified Public Relations Counselor (CPRC)
- Google Analytics Certification
- HubSpot Content Marketing Certification
Civilian Career Paths
- PUBLIC AFFAIRS
- PROJECT MANAGEMENT
- TRAINING AND EDUCATION
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Data sourced from official Navy publications and public military occupational references. Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.