Public Relations Specialists
Developing command messages, preparing subject matter experts for engagements, and evaluating communication efforts directly support civilian public relations work.
How to prepare: Build a civilian-facing portfolio with a sample communication plan, press release, and spokesperson briefing that demonstrate message development and evaluation.
What the civilian work involves
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Write press releases or other media communications to promote clients.
Civilian tools and software (examples)
- Microsoft Office software
- Microsoft PowerPoint