Navy Rating · Support
MC Mass Communication Specialist
Overview
Mass Communication Specialists research communication needs and create storyboards, graphics, publications, still imagery, and written, audio, and video content. They document operational environments, conduct outreach, plan digital engagement, counter misinformation and disinformation, provide media literacy training, and advise commanders on communication.
Core Skills
- strategic communication planning
- content strategy and development
- multimedia production (photo, video, graphics)
- misinformation and disinformation analysis
- media literacy training and instruction
- social media management and monitoring
- copywriting and editing
- user research and human-centered design
- project and campaign management
- public affairs and media relations support
Civilian Software & Tools
- Adobe Creative Cloud software
- Adobe InDesign
- Adobe Photoshop
- Adobe After Effects
- Adobe Audition
- Canva
- Hypertext markup language HTML
- Microsoft PowerPoint
Civilian Career Paths
- Public Affairs
- Training and Education
- Administration
- Open Source Intelligence
Training & Development
Getting Started
- Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
- Adobe Certified Professional in Graphic Design & Illustration Using Adobe Illustrator · Funded
- Adobe Certified Professional in Multiplatform Animation Using Adobe Animate
- Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign · Funded
- Adobe Certified Professional in Visual Design Using Adobe Photoshop
Career Growth
- Commercial Audio Technician (CAT)
- Communication Management Professional (CMP)
- Project Management Professional (PMP) · Funded
- Strategic Communication Management Professional (SCMP)
- ACTFL Oral Proficiency Interview (OPI)
Also Common
- Adobe Certified Professional in Visual Effects & Motion Graphics Using Adobe After Effects · Funded
- Adobe Certified Professional in Web Authoring Using Adobe Dreamweaver
What the Work Involves
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
- Analyze and interpret news and information received from various sources to broadcast the information.
Related Occupations
- Writers and Authors
- Producers and Directors
- Public Relations Managers
- Advertising and Promotions Managers
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
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