Description
Mass Communication Specialists (MC) practice human-centered design through primary and secondary research to develop creative communication solutions and align communication strategies and tactics to leadership’s intent; conduct and provide documentation in the operational environment to support strategic decision-making; counter misinformation/disinformation and facilitate media literacy training; prepare, process, and create multimedia products, such as storyboards, graphics, publications, still imagery and written, audio, and video content; conduct community outreach and internal/external communication operations; plan, direct, and execute digital engagement strategies; serve as communication advisors to commanders; and ensure communication products and experiences are designed to enhance understanding and discoverability.
Core Skills
- strategic communication planning
- content strategy and development
- multimedia production (photo, video, graphics)
- storyboarding and visual communication
- open-source research and analysis
- misinformation and disinformation analysis
- media literacy training and instruction
- social media management and monitoring
- copywriting and editing
- user research and human-centered design
- stakeholder interviewing and requirements gathering
- data-driven messaging optimization
- project and campaign management
- public affairs and media relations support
- presentation and briefing skills
Common Certifications
- Accredited Public Relations (APR)
- Certified Digital Marketing Professional (CDMP)
- Adobe Certified Professional (Photoshop, Premiere Pro)
- Certified Visual Communications Specialist (CVCS)
Civilian Career Paths
- PUBLIC AFFAIRS
- TRAINING AND EDUCATION
- ADMINISTRATION
- OPEN SOURCE INTELLIGENCE
Defense contractor jobs for MC
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Data sourced from official Navy publications and public military occupational references. Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.