Market Research Analysts and Marketing Specialists
Applying social science to perceptions and behavior, supported by analysis and assessment, provides a foundation for studying consumer opinions and market audiences.
How to prepare: Build a market research portfolio sample using a public consumer survey dataset, documenting the research question, analysis, limitations, and findings in a short illustrated report.
What the civilian work involves
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Civilian tools and software (examples)
- Microsoft Excel
- Microsoft PowerPoint