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Army MOS · Support

37A Psychological Operations

Current service use not established

This code is listed in the directory. Inclusion alone does not confirm current service use.

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Overview

A Psychological Operations officer plans, coordinates, directs, and participates in psychological operations across operational environments and levels of command. The officer may lead tactical or regional detachments conducting target audience analysis, product development and dissemination, and product testing and evaluation while working with United States and foreign government organizations.

Minimum clearance: Top Secret

Core Skills

  • Target audience analysis for operational planning
  • PSYOP product development and dissemination
  • PSYOP product testing and evaluation
  • Negotiation with government agencies and country teams

Civilian Career Paths

Career associations are editorial assessments of the cited evidence, not an official crosswalk unless the evidence explicitly says so. O*NET supplies civilian occupation information, not proof of a military match. Related experience does not confer civilian qualifications. Tasks and tools below describe civilian work, not military training.

Market Research Analysts and Marketing Specialists

Target audience analysis and PSYOP product testing provide directly transferable experience for researching audiences and evaluating their responses.

How to prepare: Build a consumer-research work sample using public data, with an audience profile, a proposed survey, and a concise findings report.

What the civilian work involves
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Civilian tools and software (examples)
  • Microsoft Excel
  • Google Analytics

Advertising and Promotions Managers

Leading PSYOP planning, product development, dissemination, and evaluation transfers to coordinating advertising material and campaign delivery.

How to prepare: Create a commercial campaign portfolio example that includes an audience brief, sample advertising copy, a media distribution plan, and evaluation measures.

What the civilian work involves
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinate with the media to disseminate advertising.
Civilian tools and software (examples)
  • Adobe Creative Cloud software
  • Microsoft PowerPoint

Public Relations Specialists

PSYOP product development and coordination with government agencies and country teams transfer to audience-focused communications and stakeholder relationships.

How to prepare: Develop a public-facing communications sample for a civilian organization, including a press release and a stakeholder outreach plan.

What the civilian work involves
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Civilian tools and software (examples)
  • Canva
  • Adobe InDesign

Notes & Sources

Evidence for this guidance (4 documents)
  1. Army COOL MOC feed: 37A Psychological Operations

    [1] data/authority/army-codes.json entry 37A (OSD COOL feed, fetched 2026-07-25); DB rank officer, authority codeType officer

    Supports: Target audience analysis for operational planning, PSYOP product development and dissemination, PSYOP product testing and evaluation, Negotiation with government agencies and country teams, Market Research Analysts and Marketing Specialists (O*NET 13-1161.00), Advertising and Promotions Managers (O*NET 11-2011.00), Public Relations Specialists (O*NET 27-3031.00)

  2. O*NET: Market Research Analysts and Marketing Specialists

    [2] O*NET 30.3 occupational data

    Supports: Market Research Analysts and Marketing Specialists (O*NET 13-1161.00)

  3. O*NET: Advertising and Promotions Managers

    [3] O*NET 30.3 occupational data

    Supports: Advertising and Promotions Managers (O*NET 11-2011.00)

  4. O*NET: Public Relations Specialists

    [4] O*NET 30.3 occupational data

    Supports: Public Relations Specialists (O*NET 27-3031.00)

Defense contractor jobs for 37A

Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.

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