Army MOS · Support
37A Psychological Operations
Overview
A Psychological Operations officer plans, coordinates, directs, and participates in psychological operations across operational environments and levels of command. The officer may lead tactical or regional detachments conducting target audience analysis, product development and dissemination, and product testing and evaluation while working with United States and foreign government organizations.
Minimum clearance: Top Secret
Core Skills
- information operations planning
- influence and messaging campaign design
- target audience analysis
- data-driven assessment of messaging effects
- intelligence integration into planning
- operational planning (MDMP/JOPP)
- cross-functional team leadership
- interagency and coalition coordination
- cultural and regional analysis
- stakeholder engagement and negotiation
Civilian Software & Tools
- Microsoft Office software
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
Civilian Career Paths
- Intelligence Analysis
- Public Affairs
- Project Management
- Training and Education
Training & Development
Getting Started
- Certified Analytics Professional: Expert (CAP-X) · Funded · STAR
- Certified Change Management Professional (CCMP)
- Certified Meeting Professional (CMP) · Funded · STAR
- Digital Ad Operations (DAOC)
- GIAC Certified Project Manager Certification (GCPM)
Career Growth
- Communication Management Professional (CMP)
- Digital Media Buying and Planning (DBPC)
- IAB Digital Media Sales Certification · Funded · STAR
- Adobe Campaign Classic Business Practitioner Expert · Funded
- Adobe Certified Master: Adobe Analytics Architect
What the Work Involves
- Coordinate with the media to disseminate advertising.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Related Occupations
- Management Analysts
- Business Intelligence Analysts
- Advertising Sales Agents
- Writers and Authors
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
Report an error on this page