Army MOS · Support
37F Psychological Operations Specialist
Overview
A Psychological Operations Specialist analyzes target audiences and environments, advises commanders and staffs, and plans, delivers, and assesses influence activities. The specialist supports military information support operations, psychological warfare, partner influence capacity, military deception, and civil authority information support.
Minimum clearance: Secret at entry, TS/SCI to maintain
Core Skills
- Target audience analysis
- Information operations planning
- Open-source research and analysis
- Message development and content strategy
- Social and traditional media understanding
- Data collection and effects assessment
- Briefing and advising senior leaders
- Cross-cultural communication
- Project and campaign management
- Critical thinking and problem solving
Civilian Software & Tools
- Microsoft Excel
- Microsoft PowerPoint
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Microsoft Word
- Google Analytics
Civilian Career Paths
- Intelligence Analysis
- Open Source Intelligence
- Public Affairs
- Project Management
Training & Development
Getting Started
- Accreditation in Public Relations (APR)
- Certified Digital Marketing Professional (CDMP)
Career Growth
- Certified Change Management Professional (CCMP)
- Project Management Professional (PMP)
What the Work Involves
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate with the media to disseminate advertising.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Related Occupations
- Public Relations Specialists
- Advertising Sales Agents
- Business Intelligence Analysts
- Sales Managers
Typical preparation for these civilian roles: a four-year degree or equivalent experience.
Formerly Known As (Legacy)
Retired codes that converted into 37F. Each legacy page documents the cited history.
Descriptions may be summarized for clarity. Verify all information with your branch career counselor or official military documentation before making career decisions.
Report an error on this page