Market Research Analysts and Marketing Specialists
Analyzing target audiences and environments and assessing progress toward influence objectives transfers to researching consumer preferences and evaluating marketing strategies.
How to prepare: Build a market-research sample using a public consumer survey dataset, with audience segments, charts, and a short findings report connecting preferences to a marketing decision.
What the civilian work involves
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Civilian tools and software (examples)
- Microsoft Excel
- Microsoft PowerPoint
- Google Analytics