Public Relations Specialists
Coast Guard experience in journalism, photography, public outreach, and content production transfers directly to communicating an organization's activities to the public.
How to prepare: Build a civilian-facing portfolio with a news story, a photo story, and an outreach content sample, explaining each piece's audience and communication objective.
What the civilian work involves
- Write press releases or other media communications to promote clients.
- Post and update content on the company's Web site and social media outlets.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Civilian tools and software (examples)
- Adobe Photoshop
- Adobe InDesign
- Canva